Case Study + Article Introduction In early March 2025, Bitcoin shattered previous price records by surging past $75,000, marking a historic all-time high (ATH). This unprecedented rise has sent shockwaves…
What is the Anxiety Dance Challenge? The #AnxietyDanceChallenge is taking TikTok by storm after Will Smith and Tatyana Ali (Ashley from The Fresh Prince of Bel-Air) recreated their iconic dance…
Overview The recent re-election of Donald J. Trump in the 2024 U.S. presidential election has ignited intense global discussion. While some see it as a return to familiar “America First”…
Introduction The beauty industry has been transformed by the rise of “dupe culture,” where consumers seek affordable alternatives to high-end beauty products. With social media influencers and beauty enthusiasts sharing…
Introduction Formula 1 (F1) has evolved into more than just a motorsport; it has become a global phenomenon, captivating millions of fans across diverse demographics. The surge in popularity is…
Introduction The luxury market is undergoing a transformation as economic shifts, digital advancements, and changing consumer preferences redefine the industry. With a decline in the number of traditional luxury consumers,…
Introduction As we step into 2025, beauty trends are evolving to reflect a balance between bold self-expression and a return to natural aesthetics. From statement-making makeup to minimalist skincare routines,…
Introduction The electric vehicle (EV) market is undergoing rapid transformation, with major advancements in battery technology, infrastructure expansion, and evolving consumer preferences. As we enter 2025, the global push for…
Introduction As sustainability becomes a core focus in the fashion industry, brands are increasingly under pressure to adopt eco-friendly practices. MEBA, a global leader in fashion accessories, has taken a…
Introduction In recent years, the concept of “dupe culture”—popularized in the fashion and beauty industries—has made its way into the automotive world. Just as consumers seek affordable alternatives to high-end…
Kashif Noorani 
Karim 
Atif Arif